The following thoughts are intended to help equip you for such.ġ. So it is useful to sharpen your understanding so that with a minimum of thought you can make a good editing decision when you encounter one of these words. It's easy to get caught up in a debate about the subtle shades of meaning for the words “affect” and “effect.” Such debates waste time and energy. In other words, acting, something Robert DeNiro does and Ben Affleck tries to do, but not as well. (See, I told you to forget it!) As for the second line of the headline at the top of this missive, effect an affect would mean to cause a certain affectation or trait to occur. “Affect” is thus experienced at the same time that perception, performance and thought are going on. “Affect” is a dimension of behavior rather than a separate segment of it. ∺ffect as a noun means an emotional state as contrasted to a cognition. Forget it you're in journalism, not psychiatry (though you might wind up in therapy). Smith said the cutbacks were designed to bring about (produce a result) basic economies for the company. Smith said the cutbacks were designed to implement (make happen) basic economies for the company. While correct in this case, is it really clear to all readers? A better alternative: Smith said the cutbacks were designed to effect basic economies for the company. (Not common, but acceptable in rare cases.) To produce a result to cause something to occur to bring about an outcome. The effect of the law has been to increase the use of alcohol. (Common usage) The way one thing acts upon another. They discussed the effectof the law on children. (Common usage) Something brought about a result. His study was intended to show how alcohol affects reaction time. (The norm) To have an influence on to impress or to move to produce a change in something or someone. Its use as a noun by a journalist is an affectation. “Affect” as a noun is almost entirely reserved for psychological jargon. But “affect” is almost always a verb, whereas effect is more commonly used as a noun than it is as a verb. Both words can be used as either nouns or verbs, so that's not a foolproof distinction. The words “affect” and effect are frequently misused and confused, one being used incorrectly in place of the other. (but you shouldn't effect an affect - that's acting)
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